It seems that I can’t get enough of Aaron Draplin at the moment. I’m strangely fascinated by his no bullshit approach to things and in some weird way he appeals to me as a friend would in the real world and I also find myself comparing his mannerism and forwardness to my grandpa (even though we are basically the same age).
I guess to you could say I admire him and relate to him on a similar level?
Oh yeah, and his work of fucking killer as well. Lets not forget that right? The guy’s got skills that’s for sure.
Anyway, that’s enough man-crushing for now. What I’ve been pondering today is something Aaron mentions in an almost off-hand way a couple times in his videos and it clearly indicated his fondness/love for the font Futura Bold.
Or, the ‘working man’s font’ as he calls in during his Tedx Talk.
I might not have noticed it otherwise but do you know what? He’s right and I can understand why it is that he likes it. It’s a no bullshit font right? I mean just look at it for a few minutes. Hell, that’s a beautiful thing.
So I have been working away on some branding for myself, again and I was going through some ideas of what I wanted and along the way I came across this font called Langon and I really liked it.
To be honest, I couldn’t stop looking at it and the more I looked at it the more I could see that being a font that I’d be happy having my name written in. At least it wouldn’t hurt to try it out right?
So I slapped together a little business card design in Photoshop and just left it sitting on the screen for a few days. The idea was that I would just see it briefly on and off a few times a day when I would wake the screen up and I never once got tired of seeing it pop up.
I’m not saying this is my final result, there’s always something to tweak but it’s getting close.
At some point I’m just going to have to leave it alone and move on but now I’m actively looking to see what other fonts, fonts that I would call ‘working man fonts’ are out there.
It’s an interesting topic because there is just so many to go through but the idea is to just find maybe a dozen or less that I would call my go to fonts.
Futura and Langdon would probably be the first two on my list at the moment but it’s early days yet and there are so many to look through.
The exploration continues and I’m still smiling.